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The following excerpt is taken from Chapter 4 of The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. Author Chet Holmes offers this advice: Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Chapter 4: Becoming a Brilliant Strategist  How to Get Up to Nine Times More Impact from Every Move You Make  As we've already established, it's harder than ever to get in front of a potential buyer, so when you finally get your company in front of that buyer, you need to maximize what you can accomplish in that moment.

(from James Andrew, author of Payback) Speaking of top-level leadership responsibilities – companies that succeed at innovation are the ones that choose the right innovation business model. They can decide to be integrators, managing the entire process under their own roofs; orchestrators, working with partners to create innovations, or licensors, generating cash payback from great ideas without having to invest in the commercialization or realization parts of the process. There’s no right answer about what model to choose – even within an industry.

(from James Andrew, author of Payback) Leaders who are pro-innovation like to point out that it can produce benefits other than cash payback. And they’re right. Innovation can create new knowledge, enhance the brand, strengthen the company’s ecosystem of partners and suppliers, and make for a stronger organization by energizing and motivating employees.