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Below are our 2008 Best Sellers (links open in new windows/tabs)
1. How: Why How We Do Anything Means Everything. .
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Hugh McGuire at The Huffington Post has written a fascinating essay on the state of book publishing and his hopes for its future. He asks, "What would happen if, tomorrow, every publisher, and every book store, went out of business? What would you do?
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800-CEO-READ is celebrating its 25th year this year and we have sold business books in almost every conceivable manner during that time. So, we thought it was time to share some of what we know with others.
Jack and I spoke on Thursday in St.
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Seth recently critiqued newspapers and book publishers' focus on paper as the vehicle to spread information.
If you think your job is to keep the printers busy, then you see the world differently. You focus on per issue sales, you worry about people sharing a paper (!
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In the current issue of Inc. Magazine you'll find a short article on companies using children's books (or similar formats) to pitch their messages.
PR Fairy Tales: Pitches Disguised as Children's Books
Entrepreneurs have a habit of describing their companies in David-and-Goliath terms.
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