Christian Jacobsen is a creative philosopher, entrepreneur, and brand and business strategist. He is co-founder of The Many, a global agency and creative enterprise headquartered in Santa Monica. Over a thirty-year career that began on Madison Avenue and took him through the halls of Ogilvy, Lowe, and Red Bull's agency Kastner & Partners, he developed a singular conviction: participation is not a marketing tactic but humanity's original operating system. Today he leads the future direction of The Many, building a body of work at the intersection of brand behavior, human psychology, and cultural participation. Outside of work, Christian is drawn to pursuits that create genuine connection, whether with other people or with the raw force of the natural world. He is a trained executive coach and a second-degree Brazilian jiu-jitsu black belt, a discipline whose principles of leverage, presence, and letting go inform his thinking. He publishes The Participation Exchange at theparticipationexchange.com and lives in Los Angeles with his family.