Dr. Cyndi Laurin is an award-winning author, international speaker, and strategic growth advisor based in Gilbert, Arizona. As the founder of Guide to Greatness(R), she has spent more than 25 years helping leaders and organizations align for sustainable, profitable growth. Her Growth Alignment Framework(TM) is recognized for its clarity and elegance in navigating complex transformations. Dr. Laurin's previous works include Catch!, The Rudolph Factor, and Be a Frontline H.E.R.O., each of which has informed her reputation as a trusted expert in leadership, culture, and performance improvement. A sought-after speaker, she has appeared at major industry events, on podcasts, and in national media. Her mission is to help leaders create organizations where strategy, people, and purpose move in harmony to deliver lasting impact.