Eric Lee-Mäder is the Pollinator Program Co-Director at the Xerces Society for Invertebrate Conservation, and co-owner of Northwest Meadowscapes, a native seed farm located on Whidbey Island specializing in pollinator-friendly native flowers and grasses. He is lead author of several Xerces books, 100 Plants to Feed the Bees, Attracting Native Pollinators, and Farming with Native Beneficial Insects.