Joelle Jay is a musician, designer, and content creator. Alongside her long-time collaborator, Robin, she launched TheCedLife, a social media sensation known for creating dog meals so irresistible that even humans are jealous. In its first year, TheCedLife garnered over 200 million views. After successfully self-publishing an ebook, The Dog's Tablemarks her debut full-length print book. Joelle also serves as cofounder and creative lead of Precious Creatures Co.

Born in Hong Kong to an American father and a Chinese mother, Joelle spent her formative years between Shanghai, China, and Kansas City, Missouri, which has given her a unique cross-cultural perspective.