Lisa Baue is a third-generation funeral director who has worked in the deathcare and funeral service profession since 1979. For 38 years, she was the president and CEO of Baue Funeral Homes, Crematory, and Cemetery, transforming it into one of the leading firms in the Midwest. Once she retired from ownership, Lisa founded Your Funeral Coach in 2021 to help individuals and businesses grow. Through her coaching, she became passionate about advocating for women as leaders, and in 2024, she founded the Funeral Women Lead Foundation, the first nonprofit organization dedicated solely to advancing women in her profession.