Christopher Frank is a vice president at American Express, where he is responsible for advertising, brand, and business - to - business research. Prior to joining American Express, he spent ten years at Microsoft as a senior director in market research. He is a recipient of the Wall Street Journal Achievement Award.
Paul Magnone is a director of business development and alliances at Openet, a global telecommunications software and consulting firm. For twenty-one years, he was previously a senior executive at IBM, where he started and grew four consulting businesses. Both authors live outside New York City.