STAN RICHARDS is the founder of The Richards Group, a Dallas-basedad agency that was named Adweek's "Southwest" Agency of the Year in1984, 1988, 1990, and 1994. In addition, the company has won elevenClio Awards since its founding in 1976.
DAVID CULP worked for eight years as a writer and creative grouphead for The Richards Group before becoming a freelance writer. Hecontinues to handle writing assignments for the agency.