Tim Calkins is an award-winning marketing professor, consultant, speaker, and author. He works with top corporations around the world, including Medtronic, AbbVie, Novo Nordisk, Abbott, and Gore. He is widely quoted in the media, such as NBC, CNN, The New York Times, The Wall Street Journal, and the Financial Times, where he provides insights on marketing and strategy stories. He founded and leads the Kellogg School Super Bowl Advertising Review, an annual event that has generated more than five billion media impressions. His previous books include How to Wash a Chicken: Mastering the Business Presentation, Breakthrough Marketing Plans, and Defending Your Brand. Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois, where he teaches marketing strategy, biomedical marketing, and influencer marketing.