BRADLEY AKUBUIRO is a partner at Bully Pulpit International, leading the firm's corporate communications practice and providing crisis management counsel to some of the world's largest brands across sports, tech, fashion, food, hospitality, and more. Previously Chief Spokesperson for The Boeing Company, he has led communications through some of the most challenging corporate crises in recent memory. His insights have appeared in Forbes, Inc. Magazine, and Business Insider, and he has been featured in Bloomberg, Axios, and The Boston Globe. Named to 40 Under 40 lists by Crain's Chicago Business and PR Week, Bradley teaches at Northwestern University's Medill School and serves on the boards of The Institute for Public Relations and The 19th* News. He lives in Chicago with his wife, Allison.