Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over 1 million copies in more than 30 languages. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. As an active angel investor, Nir has backed multi-billion-dollar companies that implement his methodologies, including Canva, Kahoot!, and others. In addition to blogging at NirAndFar.com, his writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today.