Richard P. Rumelt is one of the world's most influential thinkers on strategy and management and the author of the international bestseller Good Strategy/Bad Strategy. He is professor emeritus at the UCLA Anderson School of Management where he held the Harry & Elsa Kunin Chair of Business and Society. Throughout his career, Rumelt has defined the cutting edge of strategy, developing the idea that companies focusing on core skills perform best, and that superior performance is not a matter of being in the right industry, but comes from a firm's individual excellence.