Tommy Hilfiger is known for classic, all-American style that melds pop culture and the preppy East Coast lifestyle. Raised in Elmira, New York, the second of nine children, he opened a clothing store with $150 in 1969 while still in high school. Hilfiger launched his namesake fashion label in 1985, and the brand quickly expanded to include womenswear, Hilfiger Denim, kidswear, accessories, fragrance, and homeware. In the 1990s, he was one of the first designers to blend fashion and celebrity, sponsoring tours for rock legends such as the Rolling Stones and featuring musicians such as Lenny Kravitz, David Bowie, and Beyoncé in his iconic advertising campaigns. In 2012, the Council of Fashion Designers of America honored him with the Geoffrey Beene Lifetime Achievement Award. Hilfiger is based in New York City and Greenwich, Connecticut, and has five children and two stepchildren with his wife, Dee.