The 2015 Business Book Awards
Business Book of the Year
How to Fly A Horse: The Secret History of Creation, Invention, and Discovery by Kevin Ashton | Doubleday
How to Fly a Horse will leave a positive, lasting impact on the life of a lone creative striver, on the thinking of the most traditional business practitioner, and on everyone in-between. Because of that, we believe it also will have a great impact on the lives of organizations large and small.
The speed at which the modern business world changes demands creativity at every level, and this book’s broad content reassures business leaders and on-the-ground workers alike that new ideas can be found and progress created, as long as the hard yards are put in at all levels. Ashton affirms that:
The human race’s creative power is distributed in all of us, not concentrated in some of us. Our creations are too great and too numerous to come from a few steps by a few people. They must come from many steps by many people. Invention is incremental—a series of slight and constant changes. Some changes open doors to new worlds of opportunity and we call them breakthroughs. Others are marginal. But when we look carefully, we will always find one small change leading to another sometimes within one mind, often among several, sometimes across continents or between generations, sometimes taking hours or days and occasionally centuries, the baton of innovation passing in an endless relay of renewal.
Throughout How to Fly a Horse, Kevin Ashton marries history with modern innovation, fact with inspiration, making his book a joy to read and exemplary story-telling at its finest.