Job Opening | Digital Marketing & Lead Generation Specialist

Porchlight Book Company, a bulk book e-commerce retailer in Milwaukee, WI, is hiring a full-time Digital Marketing & Lead Generation Specialist. This role reports to the Managing Director. The status of this role is full-time, exempt.

ABOUT PORCHLIGHT

Porchlight is a values-driven, relationship-focused bulk book sales and logistics company. We work at the intersection of publishing, business, and ideas—and we value autonomy, hustle, and a healthy mix of long-term thinking and essential outcomes.

JOB DESCRIPTION

This is a hands-on role for a self-directed digital marketer who wants real ownership. The Digital Marketing & Lead Generation Specialist is responsible for generating qualified inbound leads for Porchlight’s bulk book sales, corporate gifting, and author programs. This role does not come with a pre-built playbook — you will help create it.

PRIMARY RESPONSIBILITIES

GENERATE INBOUND SALES LEADS

Build and manage campaign-specific landing pages and forms
Create clear calls-to-action that invite buyers to proactively connect with our company
Ensure clean handoff of leads to Sales

OWN EMAIL MARKETING (INCLUDING NEWSLETTERS)

Manage Porchlight’s email ecosystem, including both newsletters and marketing campaigns
Turn newsletters into lead-generating assets
Segment audiences and test subject lines, CTAs, and cadence
Build light nurture sequences for high-intent leads

MAINTAIN PORCHLIGHT’S DIGITAL PRESENCE

Improve Porchlight’s visibility and reach across search, email, social media, and the website
Maintain and update website content, book pages, metadata, links, and promotional landing pages

LEAD LINKEDIN MARKETING (ORGANIC + PAID)

Maintain a consistent, credible LinkedIn presence focused on business use cases
Repurpose existing content strategically
Run targeted LinkedIn ad campaigns tied to specific offers
Drive traffic to landing pages designed to convert interest into conversations

RUN FOCUSED PAID SEARCH EXPERIMENTS

Test a small number of high-intent keywords
Manage modest budgets responsibly
Measure cost per qualified lead

BUILD AND MAINTAIN THE SYSTEM

Track what’s working and why
Share clear, practical performance summaries
Create repeatable processes that support Sales and future growth

WHO IS THIS JOB FOR?

This role is a strong fit if you:

Have 3–7 years of hands-on digital marketing experience
Have personally executed campaigns across email, social, and/or paid channels
Want ownership and accountability rather than constant direction
Are motivated by building something, not just maintaining activity

COMPENSATION & GROWTH

Salary range: $50,000-$55,000 depending on experience.
Benefits include: 80% of healthcare policy coverage, disability coverage, 401k, and a generous time off policy.
Hours are 8:30-5:00, M-F.

TO APPLY

Email resume and cover letter to Sally Haldorson, Managing Director, at sally@porchlightbooks.com (no phone calls please).

Initial interviews will be held on a rolling basis, virtually or via phone.