The Hughtrain
You've read the Cluetrain, now HUGH MACLEOD
brings you The Hughtrain. A manifesto on
brands, blogs, and the now of advertising
and marketing. Written and illustrated by
one of our most popular authors ever.
Related Posts
-
Using Aristotle’s Transcendentals to Build a Good Organization
Creating organizational culture must be done deliberately, and with a set of principles in mind. Dave Durand suggests Aristotle's Transcendentals to build a business that provides "a service that goes above and beyond, and an organizational culture that inspires."
-
The Techo-Humanist Compass: Prioritizing Human Agency in AI Development
Reid Hoffman is deeply involved with the development of AI, but he knows that the best technology to help explain where it's going is a book, "in part as homage to the essential truth that technologies that often seem decidedly flawed and even dehumanizing at first usually end up being exactly the opposite." We have the Introduction to that book for you here.
-
Imparting Wisdom in Parting Words: Mining Senators’ Farewell Addresses for a More Functional, Hopeful, and Representative Democracy
In our hyper-partisan era, how can we form the consensus we need for our government to function well enough to meet the many crises and challenges we face? Former congressional staffer turned politics professor Casey Burgat looks to the farewell speeches of recent Senators for input and inspiration.
