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You can have the best product or service in the world, but without a marketing plan, it will never be seen. Allan Dib offers a tool to build that plan without needing to spend years becoming a marketing expert.
Amira Barger was raised, like most of us, believing that being nice was a good thing. She has discovered that there is a price to being nice, and that this cost is borne not just by us, but by society as a whole. Recognizing this, Barger calls on us to have the nerve to change.
In A CEO for All Seasons, four Senior Partners at McKinsey & Company offer a compact, insight-packed guide to navigating the distinct phases of leadership that every CEO must pass through on their way to mastery. In this article, they focus on the first 100 days.
James Patterson is the bestselling writer in the world. Before that, he was the CEO of the country’s leading advertising agency. To reach each of those lofty positions, he had to disrupt everything. Now, he has co-authored a book that will help you do the same.
An entire industry has emerged around employee engagement, but the statistics measuring it have remained low—and stubbornly steady. Mark C. Crowley suggests it's time to try a new approach in The Power of Employee Well-Being.
