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ChangeThis

Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick

Chip Heath, Dan Heath

February 07, 2007

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The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on "The Today Show" or NPR? Get to know them here because these ideas stick.

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