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The Six Core Values of Innovation

Jeff De Cagna

December 13, 2007

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Innovation is the critical capability for all organizations trying to succeed in today's marketplace. But the case for innovation cannot be made solely on the basis of the economic value it creates for customers. It is equally important for enterprises and their leaders to embrace the 6 underlying core values of innovation as an integral element for a more vibrant future. This manifesto explores these values and explains how leaders can infuse them into their organizations in various ways.

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