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What Must Starbucks Do?

John Moore

April 05, 2007

In response to Howard Schulz's memo citing his concern over the direction Starbucks is headed, John Moore, a former long-time marketer at Starbucks, enlists the 'Starbucks Board of Customers' (i.e. readers of Moore's blog and Starbucks customers) to propose which changes the company must make to maintain (reclaim?) its integrity.

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