Looking for 800-CEO-READ? That's us! Learn more here.

ChangeThis
Share Download

Ideaicide: How To Avoid It And Get What You Want

Alan Parr, Karen Ansbaugh

January 16, 2008

"Ideaicide is deadly. People come up with lots of new ideas everyday, but nothing happens....The problem is not usually the ideas themselves....Corporate forces act to eliminate risk and make an idea conform to the company's existing business model, not to the needs of the marketplace. The edginess of the idea is gone, replaced by cold, calculated efficiency and predictability. We will show you how to bring your ideas to life."

We have updated our privacy policy. Click here to read our full policy.