Ideaicide: How To Avoid It And Get What You Want

"Ideaicide is deadly. People come up with lots of new ideas everyday, but nothing happens....The problem is not usually the ideas themselves....Corporate forces act to eliminate risk and make an idea conform to the company's existing business model, not to the needs of the marketplace. The edginess of the idea is gone, replaced by cold, calculated efficiency and predictability. We will show you how to bring your ideas to life."