We're Open! Answer this quick survey to help point us in the direction that is most helpful to you during this time.

ChangeThis

It All Starts With A Sense of Urgency

John P. Kotter

September 11, 2008

Share Download

In a turbulent era, when new competitors or political problems might emerge at any time, when technology is changing everything, both the business-as-usual behavior associated with complacency and the running-in-circles behavior associated with a false sense of urgency are increasingly dangerous. In bold contrast, a true sense of urgency is becoming immeasurably important. Real urgency is an essential asset that must be created, and re-created, and it can be.

We have updated our privacy policy. Click here to read our full policy.