"Doing business in almost every field involves deal making. The challenge is that negotiating good deals and drafting effective contracts are non-trivial tasks due to legal, technological and business complexities. A further layer of complexity is added by variations in game play, psychology, and ethics. In this context, deal makers can benefit from simplification and improved understanding of the legal context and practical processes relevant to deal making. Deal making should be led by process, as well as practical and commercial considerations, not purely legal considerations. It is helpful to think of deals as blueprints for living outcomes, not just glue to bind relationships."