"It's not sexy. It's not tracking as a Twitter trend. And it's not a YouTube sensation. In fact, by current reputation, it's dirty, it (sometimes) smells, it forces you to interact with people you don't know, it's slow, and inconvenient. But it shouldn't be. Or at least, it shouldn't be positioned and marketed like it is. Here's the problem with 'it.' Its competitors are some of the largest, most renowned companies in the world, and despite the current 'crisis' affecting the automobile industry, it doesn't stand a chance. 'It' is public transportation, and 'it' is hurting. So what's the problem? It's simple; your butt is in the wrong seat."