"While it will always be easier to recite information (one-way) than it is to make an engaging speech (two-way) presentation that connects with your audience, today's audiences are demanding more engagement and interaction. Their lives are full of instant updates and streaming headline news sent straight to their cell phones. They are expecting you to bring specific knowledge they can't get anywhere else and deliver it in an entertaining way. Unfortunately, most people rely on a few tried (yet true) techniques to engage an audience and rarely stumble outside their comfort zone. If you truly want to connect with your audience, you can choose to make your presentations more engaging and interactive."