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Don't You Want to Do Real Marketing?

Ernan Roman

December 08, 2010

"I define real marketing as follows: treating customers and prospects the way we want to be treated, and earning the sale and the long term relationship through the value we provide. Traditional marketing based on 'Spray and Pray' blasts of mail, email, phone calls, and so on, not only doesn't work, but is also obscenely wasteful."

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