"We are all known. And the way we're perceived by those who know us—even those who encounter us briefly—affects our lives in tangible ways. Sadly, it doesn't matter how fantastic you are if others' perception of you is ... off. For this reason, understanding How to Fame—how to use the tools of this speedy millennium to advance your objectives—is no longer a "nice to have." It's a must-have, and whether your goal is to shape or promote your personal brand, get a job or a promotion, be smarter, or find a mate ... today, fame matters. The point here is not to be famous. Being famous is a job best left to those who care about little else. This is about being an authority and using your fame to achieve greatness. It's about getting what you want and what you deserve. And getting it right now."