"The 'Wow Factor' is you. The knowledge that you've done the research, considered the risks, paid attention to every detail. It's the calm that comes from no-regret living. The confidence that says, 'I have something to offer.' Unfortunately, however, we rarely access our Wow Factor. We talk ourselves out of contributing with the one of the 3 mantras of self-defeat: 'I'm sure it's been done before.' 'It's a great idea, but it's just not me.' And, everyone's favorite, 'It'll never happen.' (There's a reason why you don't see these phrases on bumper stickers.)"