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The Wow Factor Is You

Frances Cole Jones

January 13, 2010

"The 'Wow Factor' is you. The knowledge that you've done the research, considered the risks, paid attention to every detail. It's the calm that comes from no-regret living. The confidence that says, 'I have something to offer.' Unfortunately, however, we rarely access our Wow Factor. We talk ourselves out of contributing with the one of the 3 mantras of self-defeat: 'I'm sure it's been done before.' 'It's a great idea, but it's just not me.' And, everyone's favorite, 'It'll never happen.' (There's a reason why you don't see these phrases on bumper stickers.)"

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