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The Failure to Engage: Understanding the Mechanism that Determines Employee Engagement and Micro-Innovation

John Bernard

August 08, 2012

"Micro-innovation is the Holy Grail of modern management. Micro-innovation (incremental improvement) that is driven by employees is the secret to transforming the customer experience, accelerating revenue growth, and reducing costs. Yet, the level of employee engagement required for micro-innovation remains one of the most elusive outcomes in modern organizational life. Research shows in aggregate that employee engagement continues a 25-year decline. In our real-time economy, the most powerful value proposition is the ability to say "yes" to customer's unique needs, and to say it now. Only the people who work on the frontline of a business can take meaningful action in real time. Because of that, the full engagement of people is simply a competitive necessity."

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