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Ninja Innovation: The Secrets of Today's Top Innovators

Gary Shapiro

February 13, 2013

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"After thirty years in the consumer electronics industry, I have seen my fair share of successes and failures. Applying our idea to the successes, we decided they exhibited characteristics of the feudal Japanese stealth warrior known as the ninja. They are all ninja innovators because they achieve their mission through a set of similar tactics; they all adhere to a code of business ethics; and they are all single-mindedly focused on winning as the only option. They are true business warriors, and here are some of their secrets ... "

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