"What is marketing? Put bluntly, marketing is the set of strategies, tactics and tools that make selling unnecessary. OK, that's a bit extreme. Let's try again... Marketing is the set of strategies, tactics and tools that help you sell more products and services—more easily AND more often. There, that's better. Bad news: Marketing for the sake of marketing is broken. Kaput. Finished. Smart marketing is all about helping you generate MORE leads, BETTER prospects, and BIGGER sales. Period. Good news: That also happens to be the purpose of this cheeky, powerful little manifesto you're reading right now."