"You impact the people around you. From the very day you are born, you make a difference. Your parents took one look at you and realized their lives would never be the same. People feel your influence countless times, in amazing ways you never notice. Just as the butterfly's wings can change the weather, your tiny movements may create storms that shake the entire earth. Your impact is incredible, and today is the day you can take charge of it. Today you can amplify everything good. Call it the Impact Factor."