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12 Myths that Lead to a Busy, Unfulfilling Life

Greg McKeown

May 14, 2014

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"15 years ago, I quit law school to pursue one overarching question: 'Why do capable people fail to breakthrough to the next level?' The answer to the question, to my great surprise, is success. I first noticed the phenomenon while working with executive teams in some of Silicon Valley's most innovative companies. When they were focused on the right few things it led to success. But the success bred options and opportunities which undermined the very focus that led to success in the first place. In other words, I found that success can be a catalyst for failure. If we are not careful, it leads to what Jim Collins described as "the undisciplined pursuit of more." It is true for companies; it is true for people."

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