"Consider the last time a hard sell worked on you—or when you were last 'convinced' to do something. Having a hard time coming up with an instance? While a common sales practice, an overt sales pitch is more likely to cause a customer to run rather than to buy. [...] The bottom line is that no one wants to be assaulted by one-way communication (a sales pitch). Rather, customers need to be invited into two-way conversations where we can be heard and understood. Whether you're selling a product, your services, or yourself—you must learn to persuade differently in order to close more deals. You must learn to ditch the pitch."