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The Caring Mandate

Carol Sanford

July 23, 2014

"It is very common to hear sales and marketing leaders talk about 'relationship.' All sales strategies and marketing campaigns work to build a relationship with a buyer. Trust is the basis of relationship! Therefore, it is the way to repeat sales and customer loyalty. However, I think that in order to meet the third level of motivation, we have to go toward something deeper and more at the core of relationship. I call it the Essence-to-Essence connection. Something in us connects with something outside of us, at a core level, and meaningful magic happens."

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