"We humans love some words because we don't really know what they mean. Therefore, we can throw them around and project whatever we feel is important onto them. Two such ambiguous words that possess an aura of gravitas and perceived importance are authentic and leadership. I am hard-pressed to say one is thrown around more frequently or with more fervor than the other. Put the two words together and you have the term authentic leadership, which is then vague to the second power. If you listen carefully to the election chatter and everyday conversations, the only thing we know for sure about authentic leadership is that it is a good thing. This presidential election cycle we even have a new vague diagnosis: he or she has an authenticity problem. This lack of clarity does not serve aspiring authentic leaders. We need a pragmatic definition of authentic leadership that we can work with. That is my goal with this manifesto."