"In 1968, Andy Warhol proclaimed, 'In the future, everyone will be world-famous for 15 minutes.' With the advent of memes and viral videos, we now live in that future—one in which any trending joe (or his grumpy cat) can make a quick buck. So why is all this short-termism leaving so many of us feeling shortchanged? We now live an increasingly short-term world, one where the products we buy often outlive the brands that make them. It's not just the inherently trendy brands. All brands are equally susceptible to the traps of short-term thinking. In the face of change, short-term thinkers see a fork in the road—choosing to either cling to what worked in the past or abandon it in an effort to reclaim the spotlight. Therein lies the key difference we at The Legacy Lab have observed between short-term thinkers and their long-term counterparts: The former focus only on their immediate circumstances—their 15 minutes of fame. The latter aspire to a lifetime of significance."