"Forget Calls to Action and apology tours. There has never been a better time for companies who are serious about 'making the world a better place' to do so. Changing global demographics and megatrends have lowered the cost of learning. Millennial attitudes have made engagement on social issues more urgent and less risky. Companies today can help to reduce inequality and strengthen society through the creation of shared experiences. They can also gain new managerial capabilities in the process. The recent experience of emerging markets offers some critical insights."