"Networking is a phrase that elicits a number of opposing responses. Extroverts think of a party or a social event where cocktails are served and stories are shared. Work agenda items may be attended to... or not. Overall, a pleasant time is had by all. Introverts often see networking as a 'must I really attend?' activity. It may be necessary for career advancement or to connect with colleagues, but often these events are situations which test their social limits. They are deemed an exercise in futility. All of us, whether we are extroverts or introverts, have an opportunity to reframe networking and re-imagine it in a way that unleashes the 'power of the Informal' as a strategy to exponentially increase our personal and professional influence."