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The Speed Trap: When Taking Your Time (Really) Matters

Tom Peters

May 16, 2018

"Speed-for-speed's-sake is about the most counterproductive* approach imaginable. (*I use counterproductive because it's impolite to use "stupid"—which is what I really believe.) While we must indeed evolve and experiment rapidly, the process of getting things done (especially radical-ish things that upset apple carts) is all about people. And working with people to get those interesting things done effectively, well, takes time, in fact lots of time."

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