New Excerpts from Brand Digital and What's Stopping You?
August 27, 2008
There are two new excerpts up on that blog devoted to them. The first is from What's Stopping You: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business by Duane Ireland and Bruce R. Barringer, and shares three insights into why starting a business is not as expensive as you think.
The other excerpt is from Allen Adamson's BrandDigital: Simple Ways Top Brand Succeed in the Digital World, and provides the "four criteria by which a good brand driver can be judged." You may recognize Allen as the author of the popular BrandSimple: How the Best Brands Keep It Simple and Succeed. The direct links are below: What's Stopping You BrandDigital