The Wall Street Journal Business Gurus List

The Wall Street Journal yesterday had a major feature titled "New Breed of Business Gurus Rises." The article provides a ranking of the thought leaders in business today. The ranking system is based on the 2003 book What's the Big Idea? : Creating and Capitalizing on the Best New Management Thinking by Thomas Davenport. Davenport compiled the rankings using data from Google mentions, Lexus-Nexus media hits, and academic citations.

The methodology creates a systematic way of measuring popularity, but it seems problematic. Take the case of Bill Gates at #3 on the list. For the man who created Microsoft, people are constantly talking about him in the media, online, and in academia. It seems a stretch that business people look to Gates for advice.

Outside of Gates, the folks at the top are no huge surprise to folks who follow business books. Gary Hamel, Tom Friedman, Gates, Malcolm Galdwell, and Howard Gardner round out the top five. Below is a list of the gurus with their 2008 rankings and one of their noteworthy books:

There are some gurus listed here who we have not given much attention to. Anybody read much on Hofstede or Nonaka? We will do some research as well.

P.S. Rebecca also has a post on the side conversation going on at wsj.com about the lack of women on the list.