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So, how does a specialty bookseller like 800-CEO-READ tackle reviewing Brad Stone's new book on the biggest bookstore in the world? We could ignore the book. We could deride the book.
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Sometimes it seems like business has two faces. One is ruthless; ambitious people are encouraged to be relentless, take-no-prisoners assertive. The "soft stuff" is considered just that: soft.
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Rather antithetically, Murphy isn't suggesting we get out in front of the pack to lead it, but instead step aside by creating a system that allows for change.
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Love. It’s what smart companies want from their customers, followers, and fans. Many companies successfully establish their brands, but don’t take the extra steps to earn love from their audiences.
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In 1990, Mihaly Csikszentmihalyi wrote one of the classic books on creativity, Flow. We opened our tallying of The 100 Best Business Books of All Time with Flow because the book is about optimal experiences, "those times when people report feelings of concentration and deep enjoyment," and many people either access that feeling or wish to access that feeling at work. In that book, Csikszentmihalyi provides his theory behind the flow state and argues that such an unconscious contentedness is not as unpreditable or fortuitous as most people think.
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