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Last weekend on a little airplane ride, I brought along a book to read with me (as I do every time my feet leave the earth). In this case, during my travels, I engaged myself in the short story by Franz Kafka called The Metamorphosis.
The story itself is not very long, just three chapters - but the thought behind this story (that was penned almost a hundred years ago) still resonates in todays culture.
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In a previous life, I worked for a digital media company, and Peter Buffet, son of billionaire investor Warren Buffett, was one of my clients. As we would talk about his projects, Peter always had a certain sense of calm about him. While other clients seemed stressed about deadlines, layout, technical issues, etc.
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Incorporated? 300 years in the future, companies and businesses run everything on a ‘more personal level. ’ Every single person alive is their own 'corporation'.
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Union Atlantic shows that the subject of business is not exclusive of a good story.
A review by Shawn Quinn
Union Atlantic by Adam Haslett, Nan A. Talese, 320 pages, $26.
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Rework is a beautifully conceived and designed book, certainly among this year's best. Springing from the big brains of the people at 37signals, the ideas and insights provided are well-written, short and actionable, and they're smartly split up with illustrations by Milwaukeean Mike Rohde. The text alone is probably worthy of an award, but enlisting Rohde to add what he calls skecthnotes puts it in an artistic class business books rarely enter.
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