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After leading a train of counter culture, tie-dyed long-hairs around the country for over three decades, the Grateful Dead is now being used to teach valuable lessons in some unlikely places. David Meerman Scott and Brian Halligan released a great book last month with John Wiley and Sons about how the band built its devoted following and the many lessons they offer marketers today. Basketball legend, Dead Head and current NBA announcer Bill Walton wrote in the book's introduction that "Brian and David's newest book, Marketing Lessons from the Grateful Dead, is like a powerful, hard-charging anthem that fills in so many of the blanks while closing the circle of life all around us.
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Most of our employees have hidden talents. We're a creative bunch and while we love business books, we also love to dabble in various other art forms. We have musicians, collectors, writers, performers.
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The following review was written by our owner, Carol Grossmeyer, and first appeared in our monthly newsletter, the KeenThinker.
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It’s been a long time since a book has come across my desk that made me instantly stop in my tracks, so I was thrilled when The Female Vision: Women’s Real Power at Work did just that. I was captured first by the arresting cover, a closeup photo of a woman’s eyes and then intrigued by the simple but powerful title, The Female Vision.
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Inder Sidhu's Doing Both was number one on the Inc. /800-CEO-READ Business Book Bestseller List in July.
Jon recently sent him three questions he asks of all our best-selling authors, and I really enjoyed his answers:
What's the most influential book you've read?
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Niall Ferguson writes big books about really big topics—The War of the World: Twentieth-Century Conflict and the Descent of the West, The Ascent of Money: A Financial History of the World and The Cash Nexus: Economics and Politics from the Age of Warfare Through the Age of Welfare, 1700-2000, just to name a few.
At first blush, his latest book, High Financier, seems different. It focuses on "The Lives and Time" of just one man, Siegmund Warburg.
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