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I just finished reading the book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, PhD & Jim Sniechowski, PhD. and I just thought it was what marketing books have needed for a long time. .
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We got a note last week from a reader who was a little upset by a new product that Harvard Business Publishing recently put out.
Titled "10 Must-Read Articles from HBR", the electronic-only download highlights many of the same authors (and seminal ideas) as we did in The 100 Best. You'll find Drucker, Christensen, Goleman, Kotter among others with the Harvard Business Review article (ie condensed versions) of The Effective Executive, Innovator's Dilemma, Emotional Intelligence, Leading Change and so on.
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This handy, little book that's coming out in March is worth checking into! Not just if you're a geek, or just into world domination - but also if you're into tons of information. Useful and not-so-useful.
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Our friends at Penguin have picked up one of the great titles of last year, Nudge: Improving Decisions about Health, Wealth, and Happiness, and are releasing it in paperback. . .
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In recent days, months even, America has gotten the New Hope via a certain new political leader. But what has come to my attention - slowly at first - seems incredibly relevant and worth mentioning. About a month ago, right after the holiday season, I saw a documentary about Andrew Jackson.
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