Book Reviews RSS
I've commented before on how small the world is getting and how business attitudes have and must change to comply this fact. Many places around the globe are either losing their stance with the global economy because they may have not recognized the need for change or they just lost the "IT" factor; while other countries are picking up the flack, so to speak. First Stop in the New World: Mexico City, the Capital of the 21st Century gives such a locale as an example that many people have either not thought about being in a power position or just written off because they don't know much about the city.
Continue reading
Just how absurd (silly, mundane, hypocritical, etc - pick one or use your own) has the workplace gotten since the introduction of new technologies and the seemingly endless barrage of office politics? In his new novel, Personal Days, Ed Park examines the culture of business like it has never been examined before. He makes up a New York company, adds a bit of George Orwell, dabbles in office romances and starts it all off with a certain employee getting a phone call on a Sunday from the office.
Continue reading
Dave Balter seems to love proving people wrong. People thought he was crazy when he created one of the first word of mouth media companies, BzzAgent. But, through his work, he has proven that people are not only willing, but actually want to be involved in learning about brands and products, and helping spread the word about them, if engaged with and listened to.
Continue reading
A company recently ordered a bunch of copies of a book called Superclass the other day and I had to look into getting them some copies. Boy, did it sound interesting once I did some research! So interesting in fact that I had to get a copy for myself.
Continue reading
OK, I know this is getting quite a bit of media attention already, but I'm going to add to it here and now regardless. This past weekend, our sister company, Harry W. Schwartz Bookstores brought Barbara Walters in for a signing/interview session at Alverno College .
Continue reading
