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Upon first glance at this post, you may feel compelled to ask: why are you singling out business books written by women authors about women in business, directed (at least to some degree) to a female audience? Well, because the reality is that, according to the U. S.
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So, how does a specialty bookseller like 800-CEO-READ tackle reviewing Brad Stone's new book on the biggest bookstore in the world? We could ignore the book. We could deride the book.
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Sometimes it seems like business has two faces. One is ruthless; ambitious people are encouraged to be relentless, take-no-prisoners assertive. The "soft stuff" is considered just that: soft.
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Rather antithetically, Murphy isn't suggesting we get out in front of the pack to lead it, but instead step aside by creating a system that allows for change.
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Love. It’s what smart companies want from their customers, followers, and fans. Many companies successfully establish their brands, but don’t take the extra steps to earn love from their audiences.
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