Andy Cunningham · ChangeThis ·

Image Is Substance

by Andy Cunningham
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"How do you influence people to buy things? How do you educate the public about companies? And how do you match potential customers with a given product or service? Essentially, how do you help companies win in the market?

I discovered early on that the answer is authenticity ... When companies promote themselves authentically, they get more customers and sell more stuff. It's as simple as that, and I built my entire career on that premise."
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